Automated Email Workflows and Sequences

Email automation helps keep your communications with customers consistent and timely without needing your constant attention. At Flannigan Bond, we’re experts at setting up automated email systems that keep your customers engaged and help increase your sales.

Developing and Implementing Email Automation Workflows

We create email systems that automatically send out messages based on what your customers do or special dates that matter to them. For instance, we can set up a system that sends a welcome message to new subscribers, birthday wishes, or reminders when it’s time to renew a service. These emails are sent at just the right time and are personalised based on the customer’s actions or important dates.

Creating Triggered Email Sequences

Triggered emails are sent automatically when your customers do something specific, like leaving items in their shopping cart or buying a product. We design these email sequences to match exactly what the customer has done. For example, if someone hasn’t finished buying what’s in their cart, we’ll send them a reminder, or if someone just made a purchase, we’ll follow up with related information or products. These targeted emails help encourage customers to take action, like completing a purchase or giving feedback.

Setting up Lead Nurturing and Drip Email Campaigns

Turning potential customers into loyal ones is important. We design drip email campaigns that send emails over a period of time to gradually build a relationship with your potential customers. Each email provides something valuable to the recipient, educates them about your products, or keeps them interested. This approach is tailored to what your potential customers are interested in, making each email more effective.

Integrating Email Automation with CRM and Other Marketing Tools

For your email marketing to work really well, it needs to be connected with your other systems. We make sure your email tools work smoothly with your customer relationship management (CRM) software and other marketing tools. This helps all your marketing efforts work together better, letting you use customer information and interactions across different platforms to send even more personalised and effective emails.