Flannigan Bond

Helping Tartan Travel Become an Industry Leader Through Integrated Marketing

See how Flannigan Bond's full-service marketing approach took Tartan Travel from startup to Scottish coach holiday powerhouse in just 3 years.

About Tartan Travel

Tartan Travel launched as a new entrant in the competitive Scottish coach holiday market. As their marketing agency from day one, our mission was to establish them as an industry leader.

Our Approach

We developed an integrated marketing strategy across digital and traditional channels:

  • Targeted digital advertising on Facebook, Instagram & Google Ads
  • Social media profile management
  • Print advertising in national newspapers
  • Brochure design showcasing their holiday packages

Results

In a 14-month period from May 2022 to July 2023:

Tartan Travel advertising results
  • £23,500 marketing spend
  • £590,000 holiday bookings revenue generated
  • ROI of over 25:1
  • After 3 years, Tartan Travel became established as a leading provider of coach holidays in Scotland, with a strong brand standing out in a crowded market.

    "Flannigan Bond has been a true partner in our rapid growth and success. Their strategic, multi-channel marketing approach was instrumental in Tartan Travel becoming an industry leader in such a short timeframe."
    Founder, Tartan Travel